Often times we understand what we are being told but cannot grasp the why of it. I recently found this short explanation video that shows why you should be using social media. What can happen in a day? The answer is a lot. So if you are not sure why social media should be important to your business, give yourself 24 hours to see what you are missing. Wouldn’t you like to be part of the over 1 billion pieces of information that is shared daily?
Many small business owners start their business employing the bootstrapping technique, or starting using limited resources. This technique means you use little to no money and spend on only what you absolutely need while not looking for external sources to fund your venture. Here are some suggestions for whichever phase of business you may be in. Start For those just starting out you know that you need a plan and some basic office items for your office. Now is the time to take advantage of the programs that are available though non-profits such as the SBA or SCORE or check [...]
You have started your business and well on your way to becoming a successful entrepreneur. Having a plan, no matter how crude or organized, will help you forge ahead but have you thought about what else you will need to keep the road smooth. Here are three things that I have for my business that keep me on the road to happiness. Procedures manual: I have an outline of all my processes from prospecting to client project spaces. I originally created it so that I was sure I had well rounded procedures for each step of my business, however I [...]
I know it is not quite spring yet but with the summer weather we are having on the East Coast I cannot help but think Spring. It started by me going through some closets and clothing as I do at the beginning of every season. One of those closets is in my office and after I am done going through my “work” clothes I usually move on to the desk, file cabinets and shelves. This is not the only “cleaning” that you should do. Below are some other parts of our business which need a regular look at and touch [...]
Just yesterday I was reading the article “How 30 Minutes a Day Can Increase Your Intelligence” which talked about adding 30 minutes a day to expand your horizons. It was for the most part about reading 30 minutes a day. I do a lot of reading and this got me wondering if everyone out there is investing in themselves by learning something new. As a small business owner it is imperative that I continue to build on the skills that I have and learn about what is new and upcoming. I figure the more I know the more valuable an [...]
This week it seems there was a mishmash of topics on articles that I found useful but all will help you with business and marketing development. So let’s get started. First up, is from Small Business Trends discussing event promotion. What I found interesting was what they defined as an event and how to use this to your advantage. “Let’s redefine what an event is and then we’ll see if this tool can help you grow your small business and marketing presence. ” Online Event Registration with Eventbrite Next up, is another article about promoting your business from Copyblogger, more [...]
Well it is official, as of last week I have joined the “B” club. No it is not what you think…I have joined the Bifocals club. I now have to succumb to getting bifocals with this prescription, actually trifocals but this is bad enough as it is. I know it was coming but decided to talk to my doctor about all my options to be sure I was getting the right glasses for my needs. For those of us who are on the computer many hours of the day I am going to share the same advice he gave to [...]
I often see many new and emerging virtual assistants who use free hosted services such as WordPress.com, Weebly or Microsoft Live to run their websites. Stop Now! I will give you my thoughts on why this should not be acceptable for you business website then you decide. They own you content. They own and control the information that you worked hard to create and can shut it down at any time. Case in point is Microsoft Live. Microsoft recently sent out this notice to its users of Office Live Small Business web services. “On April 30, 2012, we are discontinuing [...]