There are many resources on the web to help you create a successful elevator speech. However it may take a few tries to get your down pat. Your speech is your company or brands first impression and you need to make it count and grab everyone’s attention.

Your speech should begin with your name and company (or brand) and if you have a specific target market, your location. I begin with “Lee Drozak, My Office Assistant”, keeping it short and easy to remember.

Next comes your hook. I sometimes use, “How would you like to save one hour a day to concentrate on your clients?”

The remainder of your speech should answer: what you do, your market and benefits you can provide to your clients. This is where I offer a brief description of my services, how I can actually save you time and money and then I usually offer up a tip from my bag of tricks or software/service recommendation.

Remember to keep it fresh, under the allotted time (30 or 60 seconds) and be prepared to answer questions and offer additional information.

You should also practice your speech, either in front of a mirror or a trusted friend or colleague, until you feel comfortable while not being too rehearsed.

And one other thing to remember, when you are listening to others speeches, don’t interrupt or begin a side conversation because that could ruin a terrific hit out of the ballpark speech you have worked so hard to perfect.

All the best,
Lee Drozak – My Office Assistant