Recently I took advantage of an offer to have an evaluation of My Office Assistant website. My reasoning was two fold, the first is that I am going to be doing a site redesign to incorporate some new service offerings and hone the ones that I am offering. The second was that while I was happy with my site, I thought it was missing something and could not figure out what.
Well I was so right about the second and as I got into my consultation I soon discovered that I had designed my site from my perspective and not the client. I was so bent on keeping it prettied up that I failed to take advantage of the prime above the fold space. I was also providing information that I thought was beneficial when in fact it was not.
I was glad that I took advantage of the offer because now I will do my redesign correct from the beginning and not need to make tons of revisions to make it SEO efficient and client friendly.
I guess my point is those designing their own site should have an evaluation done but more importantly, when in doubt get an expert to confirm what whether what your gut says is valid or not.