Round-up Friday: From Social Media to Borrowering eBooks

This weeks round-up really is a mishmash of topics that I found interesting.

We all know by now that social media is a great piece to our marketing puzzle and according to Hubspot ” 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don’t”.  But do you really know how to begin to harness the power?  This article walks you through 8 things you can do now.

8 Ways to Leverage Social Media Beyond Social Networks

Another Hubspot article focuses on your effectiveness of your email list.  According to Hubspot, ” by regularly scrubbing your email list, you are removing irrelevant leads and contacts that could be harmful to your email marketing success” thereby improving deliverability and open rates.  This article explains who to scrub and how to keep it clean.

The next article comes from Small Business Trends and touches on the subject of project bidding.  At one point or another we will all underbid a project and this article walks you through some scenarios and steps to take in the event that it has or before it happens to you.

What to Do When You Underbid on a Project

Yes it is that time of year again, tax time in the U.S. and Allan Branch gives some great nuggets of information in this article including the all important “keep solid books”

6 Tips to Avoid IRS Audits for Freelancers

And finally, I love the library and borrow books quite often. With my Xoom and Kindle app I was left with little options of obtaining borrowed books, until now. Check out MakeUseOf’s article on the eborrowing process.

How To Find A Nearby Library Which Lends Kindle Books & Other eBooks

Well there you have it, five articles that I hope will help you gain some additional knowledge for you and your business.

Signing off short and sweet,

Lee