There is much discussion nowadays about paying it forward or giving back as some call it. I am a huge believer in paying it forward and for most it makes great business sense. I not only offer my services to many non-profit groups in need of help but also contribute to auctions and giveaways as part of my marketing strategy.
For those who provide a product, giving to causes and events is great mass advertising however you need to make sure the product fits with the event. After all don’t we all love getting something for free or nearly free. And for those of us who provide a service it makes sense to give of your services so that people can experience what you provide and the quality of it.
When giving of a product or service, don’t hesitate to tell the beneficiary that you would appreciate that in exchange for you contribution, you would love some honest feedback. Most will give you a testimonial for you to use for marketing purposes. However, be prepared that there may be times when the opinion is not so stellar or what you expected. This is okay, file it and move one.
So when you want some good ole honest referrals and testimonials, try the pay it forward method and it will pay in spades with feedback from a market you necessary would not have targeted originally.
All the best,
Lee Drozak ~ My Office Assistant
