Yesterday being Sunday I decided to make that my unplugged day. We were having an early dinner with friends so that was an easy decision. When we get together there is not much else besides conversation and food. Then it was off to watch the Super Bowl. Now my beloved Steelers were not playing so I basically was watching for the commercials. This is where it got a little harder being unplugged for the game.
As time went on and the commercials rolled in, it was hard not to share with my network the favorites. After halftime I had my favorites but did anyone else? I would not know as I was still unplugged.
Sticking to my guns I was determined to stay the course, at least through the game. I did enjoy watching it without being distracted from my computer, and a good game it was. However after the game was over I could not take it anymore. Up when Facebook and Twitter. I had to see who loved the half time show and who loathed it. I wanted to know if everyone enjoyed The Voice commercial with Betty White and what the favorites were. I wanted to know who was glad the Giants won and what they thought of Eli Manning now being considered an “elite” quarterback. This is where social media kicked in.
Here are some interesting stats I found:
Bluefin Labs: Counted 9.3 million social media comments.
Twitter: “The highest Tweets per second for hashtag #SuperBowl came at the end of the game.
The highest Tweets per second #SuperBowl peak came at the end of the game: 12,233. 2nd highest was during Madonna’s performance: 10,245.
— Twitter (@twitter) February 6, 2012
A favorite commercial: “It’s Halftime in America” is trending more now that the ads have been pulled due to copyright violations.
What I found was that I wanted to know what my friends and followers thought. It is about the relationship. Even if you are not a football fan there were plenty of ways to interact with the commercials being one. So now I am caught up on everyone’s opinion which gave me a chance to think about the missed opportunity that I had to connect with my circles.
How about you? Did you engage during the Super Bowl?