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Here I Go Again…

By Lee Drozak on July 1, 2010 2 Comments

Blogging has always been that proverbial thorn in my side. I have a love/hate relationship with my blog. You see I love to share and provide information and resources to make your life just a little easier. On the flip side however, I hate to write. Well not really hate, but being grammatically correct and proper has never been a strong suit. I can write business correspondence until the cows come home, but writing to engage sometimes just does me in.

I originally planned to add some audio and video posts to take some of the burden of writing and this is still in the game plan. I have loads of tips, resources and tricks to “show” you. And I also feel that sometimes it is nice just to hear another voice. Especially if you are an at home office worker.
So it is here that I pledge to finally get it together. I have amassed information to post based on articles I have read, questions I am asked and resources I have found. I have a schedule of postings so that it will not be months before I post again. Now I have a great strategy and game plan and most importantly I am going to take my own advice. I am going to concentrate on my business, my clients and those who I can help.

Thanks for sticking with me as I continue on this journey. Please let me know if there is something you would like to see, a questions that you have or any comments to join in the conversation.

All the best,

About Lee Drozak

I help entrepreneurs organize their processes, implement their strategies and run their back office through planning and action. Building your online home using WordPress, social media, email marketing and eCommerce strategies. Contact me today to schedule your complimentary strategy session.

Categories : Marketing

Tags : Blog, Business

Common misconceptions for small business owners

By Lee Drozak on November 15, 2009 No Comments

Running and owning a small business is no easy feat as I have discovered first-hand. These are a few things that I have picked up along the way. I hope you will find these four misconceptions handy in your quest to start and build your business.

: Image by aloshbennett via Flickr

I don’t need a website – Every business, regardless of size needs a web presence. Even if it is as basic as your company information, products/services and contact information. When I am looking for services or products the first place that I go, like many others, is the web. So even a basic free hosted site or blog will make the world of difference to your business.

Social media will not help my business - Social media is not for everyone and can be all consuming if you let it. However, it is also a way to build and strengthen your community. Adding social media to your marketing plan is an excellent way to network and build unique relationships with people you would otherwise never meet. Start with a simple plan to participate and engage then go from there.

I know what I need so there is no need to update - When you stop learning, you and your business become stagnant. This gives your competition a huge leg up as they continue to build their knowledge and tweak their processes. There are so many free and inexpensive resources available to you today that there really is no reason to not update your skills. Find the one area where you lack and start there by looking for webinars, blogs, forums and even classes.

Etiquette is so passé - I really am passionate about this one. In these changing technology times we so often forget the basic etiquette that we were taught as a child. When you fail to practice common etiquette, you show that your time is more important than others. Start by putting that cell phone away while you are meeting with colleagues or even clients. And don’t forget a great handshake and simple introduction will leave a lasting impression.

What were common misconceptions that you have overcome while starting and growing your business? What steps did you take to tackle them head on?

All the best,