Round-up Friday: Email and More

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Email communication was supposed to make life easier by allowing us to interact with clients and potential customers without meeting face-to-face.  However as email evolved so did information overload.  Here are my five finds for this week on better email marketing and communication for the small business owner. Do you have an effective email signature?  The following article touches on your individual email signature.  Taking advantage of a great signature can provide a serious marketing opportunity.  Included are 10 tips to perfect one of your best marketing tools. 10 Clever Ways Your Email Signature Can Support Your Marketing, Hubspot The [...]

Round-up Friday: From Social Media to Borrowering eBooks

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This weeks round-up really is a mishmash of topics that I found interesting. We all know by now that social media is a great piece to our marketing puzzle and according to Hubspot ” 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don’t”.  But do you really know how to begin to harness the power?  This article walks you through 8 things you can do now. 8 Ways to Leverage Social Media Beyond Social Networks Another [...]