I recently attended a seminar entitled “Million Dollar Marketing Makeover” given by Pittsburgh Professional Women.  One of the discussions and exercises was finding your ideal client or who exactly is your target market.  At first I thought, oh I have mine defined and it is pretty broad.  Then I went through the questions.

• Male or female (you can only choose one)
• Age demographic
• Occupation
• Reads what kind of books and magazines
• Banks where

These types of questions really made you think and define your ideal client.

Before I walked into this seminar I thought I knew my ideal client.  However after completing the exercise and sharing information with the group I realized that I did not have a defined target market and therefore had a weak marketing plan.  I was also advised to give my ideal client a name.  So I would like to introduce you to Sonny Startup.

Sonny is a male who is at least 6 months into his own start-up company and lives locally.  He reads business books and recreational magazines.  Sonny has a wife and two small children and developed his business for the security of his family.  Sonny drives a mid-size sedan and banks at the local credit union.  Sonny does not have a rather large bank account and for fun does family friendly activities.  Sonny loves to vacation at the beach and in his spare time will take his children to the park, zoo or other local activity.  Sonny is kept up at night wondering how he will grow his business.

Sonny is my ideal client because I get where he is coming from.  He has a passion for his business but did not realize all the back end tasks that would need to be taken care of.  Sonny could use the services of My Office Assistant to become organized and gain peace of mind while I take the uncompleted tasks off his plate.  This will allow Sonny to gain time to concentrate on his target market and more importantly, take his children to the opening ball game.

So who is your ideal client?

All the best,

Lee Drozak ~ My Office Assistant