Archive for Networking

The Art of Follow-up

I belong to several forums for Virtual Assistants and often times I see inquiries about getting clients.  Several newbies stated that they do not know where to begin, however it is not how to begin but how to continue the relationship.  Finding new prospects is easy, forming relationships with them is where the work needs [...]

Your Most Important Business Resource

Did you know that your most valuable business asset has a value which is priceless?  Did you immediately think your professional reputation as the answer?  Personal testimonies and recommendations are your most effective marketing source. So where do you start?  You must first clearly define your vision and how it fits in with your values. [...]

What is your ideal client?

I recently attended a seminar entitled “Million Dollar Marketing Makeover” given by Pittsburgh Professional Women.  One of the discussions and exercises was finding your ideal client or who exactly is your target market.  At first I thought, oh I have mine defined and it is pretty broad.  Then I went through the questions. Male or [...]